ConversionIQ CEO Jason Tremblay to Keynote ARDA 2026 Panel on Changing the Perception of Timeshare Through Digital Marketing; ConversionIQ.ai Named ARDA Award Finalist

ConversionIQ is proud to announce that CEO Jason Tremblay has been selected as a featured panelist for the 2026 American Resort Development Association (ARDA) Spring Conference at the Bellagio Resort & Casino. Tremblay will join industry leaders for a high-impact session titled "Changing the Perception of Timeshare Through Digital Marketing."

As the travel landscape continues to evolve, Tremblay's session will focus on how modern data-driven strategies, transparent storytelling, AI technologies, and advanced conversion technology can bridge the gap between traditional industry models and the expectations of today's tech-savvy travelers.

“The timeshare industry is at a pivotal crossroads. By leveraging sophisticated digital marketing and high-intent data, we have the opportunity to reshape the narrative and demonstrate the modern value of vacation ownership to a new generation. I am honored to discuss these strategies at ARDA, an organization that is consistently at the forefront of industry innovation.”

The announcement comes at a milestone moment for the company, as ConversionIQ.ai has been named a finalist for the prestigious 2026 ARDA Awards. This recognition highlights the agency's commitment to excellence in marketing and strategic growth within the resort development space.

ARDA leadership on digital-first innovation

Reflecting on the industry's shift toward digital-first solutions, Jason Gamel, President and CEO of ARDA, noted the importance of adopting modern tools to meet consumer demands.

“At ARDA, we are committed to showcasing how technological innovation can enhance our members' ability to connect with travelers. The integration of advanced tools like these across our own digital platforms serves as a primary example of how our members are utilizing cutting-edge technology to streamline engagement and improve the overall user experience.”

Furthering this commitment to digital excellence, ARDA has integrated both Chatti, an AI-driven communication platform, and ConversionIQ, a proprietary AI-driven marketing analytics tool, across several of its official websites. These integrations are designed to enhance member engagement and provide deeper insights into digital interactions for the association.

For more information about ConversionIQ.ai's award-winning marketing solutions, visit conversioniq.ai/industries/vacation-ownership. To learn more about the ARDA 2026 Conference and the association's mission, visit arda.org.

About ARDA

ARDA is a nonprofit, nonpartisan, Washington, DC-based trade association for the vacation ownership and timeshare industries, representing more than 300 privately held and publicly traded companies. ARDA's members include developers, exchange companies, vacation clubs, timeshare resale and rental companies, timeshare owner associations (HOAs), resort management companies, industry vendors, consultants, and legal and regulatory experts.